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Let’s face it: the world of manufacturing is changing fast. More businesses are skipping the middleman and going straight to their customers. If you are one of them, you have probably noticed the need for a powerful eCommerce platform that can handle the demands of a global audience.

Growth is the ultimate goal for any business, but for small and medium-sized businesses (SMBs), rapid success can often feel like a double-edged sword. While scaling up is exciting, it can also bring unexpected chaos if your tech isn’t ready for the surge.

It’s never been easier to launch an online store. Drag, drop, publish. Voila! Your eCommerce business is live. But what happens when your business starts to grow? Or when you need to manage multiple brands, serve B2B and B2C customers, or expand into different regions, with multi-currency, multi-language? When you want complex cart checkouts? That’s when the hidden complexity of “simple” eCommerce starts to show its true colours.

You might be selling goods on Amazon but the one thing you’ll never have when you sell on Amazon is any kind of relationship with the customers who buy from you.

Given that building quality relationships with customers is at the heart of every business, this could be dangerous.. It is just as dangerous as having too much exposure to a big-box retailer if you sell in bricks and mortar.

Efficiency is everything. Businesses spend thousands of dollars each month trying to streamline operations, adopting new tools to optimize different aspects of their workflow. Yet, many still struggle with disconnected systems, leaving humans to bridge the gaps and doing work that computers should handle automatically.

Shopify is often hailed as the go-to for starting an eCommerce business, and for good reason. It’s quick, easy, and perfect for simple set ups.

But here’s the catch: 60% of Shopify stores fail within the first two years (Statista 2023).

Why? Because scaling becomes a nightmare. As your business grows, you’re left piecing together third-party apps, dealing with clunky integrations, or facing the daunting task of re-platforming.