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There’s a hidden fact for most eCommerce businesses. Scaling up comes with a hidden downside. Higher fees.
It’s true, you always pay higher costs for faster servers, more capable storage and compute power. But it’s the transaction fees, and platform commissions that often increase as sales grow. This eats into profits just when things start taking off.

Mike Brown, Lead Strategic Solution Engineer Nonprofit at Salesforce, wrote a great piece on LinkedIn back in 2017 on the 10 points which outlines in what to look for when choosing an eCommerce platform and it still holds true today not only for museums of course but nonprofits, education, public sector and also across all commercial verticals.

We have come across these 10 points with almost every customer we talk to. The new buzz word is “unified” commerce. We call it ‘Customer Commerce’.

Understand how effective product categorization improves user experience, boosts SEO, streamlines inventory management, and ensures accurate tax calculations in eCommerce.

Learn how to calculate conversion rate using a simple formula and explore proven strategies to boost your website’s performance and optimize conversions.