These cookies are used to improve our site performance. Some cookies are necessary for our website and services operation. Other cookies help personalise your experience and are optional, such as advertising and analytics. You can opt in to all cookies, decline non-essential cookies, or manage your options.

These cookies provide quantitive measures of our website traffic. Information collected with these cookies is used to measure our website and software performance. We use this information to make user and functional improvements to the website. If you do not allow these cookies, we will not know when you have visited our site.

Google Analytics Storage and G2 Reviews

Disabled

These cookies are set by us or by third party service providers to implement additional functionalities or to enhance features and website performance, however they are not directly related with the service you requested. Services and functionalities implemented by these cookies support features like automatic filled text box, live web chat platform, non-necessary forms and optional security parameters like a single sign-on (SSO).

Qualified Online Chat

We use Qualified to allow you to chat with our team and book sessions with us.

Disabled

These cookies are used internally and shared with our advertising partners to provide targeting advertising and re-marketing analytical data. They collect any type of browsing information necessary to create profiles and to understand user habits in order to develop an individual and specific advertising routine. This date is is used to customise the ads you see when you access other websites.

Targeting

Disabled

6Sense

Disabled

Clear Saved Settings

Articles / Podcasts

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova
https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454

~ 1 min read

This week, Jess and Mikel sit down with Anna Samkova, founder of Albany Advisory and a sharp voice in customer strategy. Together, they unpack why most loyalty programs miss the mark, how to put the customer back at the center, and the power of asking the right questions before building anything. Anna also shares how showing up consistently on LinkedIn transformed her reach, and why the best loyalty comes from real human connection, not discount codes.

May 13, 2025 ·

Podcasts

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova
https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454