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EPISODE 21 šŸŽ™ļø How Brands Are Clapping Back at Dupes in eCommerce
https://open.spotify.com/episode/4RENsXxmRHVs1pYJ80MrdW?si=9ffc9058bc5946d0

~ 1 min read

In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker’s innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ā€˜dupe’ culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a competitive market.

November 14, 2024 Ā·