EPISODE 45 🎙️ The Biggest Conversion Rate Lie with Iain Calvert
https://open.spotify.com/episode/1cTr35cii58wi4HW16xbLB?si=Gzuz24dNSWWGLjQ81EUdfg
~ 1 min read
In this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business. They explore the importance of customer service, the dynamics of marketplaces, and the significance of building genuine relationships with customers as well as the misconceptions surrounding conversion rates and the value of learning through action.
June 25, 2025
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