We use cookies that are able to read, store, and write information to the browser on your device. This data may contain personal identifiers. You can opt in to all cookies, decline non-essential cookies, or manage your options.

These cookies are used to improve our site performance. Some cookies are necessary for our website and services operation. Other cookies help personalise your experience and are optional, such as advertising and analytics. You can opt in to all cookies, decline non-essential cookies, or manage your options.

EPISODE 45 🎙️ The Biggest Conversion Rate Lie with Iain Calvert
https://open.spotify.com/episode/1cTr35cii58wi4HW16xbLB?si=Gzuz24dNSWWGLjQ81EUdfg

~ 1 min read

In this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business. They explore the importance of customer service, the dynamics of marketplaces, and the significance of building genuine relationships with customers as well as the misconceptions surrounding conversion rates and the value of learning through action.

June 25, 2025 ·