Repanels Customer Story: Engineering Precision Commerce with StoreConnect & Salesforce
Repanels Group is the undisputed European market leader in sectional door panels — a Belgian-based holding that runs three state-of-the-art factories and proudly calls itself “dedicated door people.”
With an unmatched reputation for innovation, quality, and service, Repanels ships its panels worldwide. But behind the scenes, a merger of two formerly independent companies had left them battling a fragmented tech stack that was holding them back.
The Challenge: Two ERPs, Zero Visibility, Endless Emails
Post-merger reality looked like this:
- Two separate bespoke ERPs
- A custom ordering tool that only worked for one legacy company
- CRM = spreadsheets
- 7,000+ highly configurable SKUs
- Hundreds of orders and thousands of line items every month — many arriving as one-line emails
The result?
- Sales teams blind to real-time order intake
- Inconsistent pricing across channels
- Customers requesting product variations that didn’t exist
- Support staff drowning in email threads
“We were running sales without any real-time data on order intake. Customers were sending orders in a one-line email. We had to do something radical.”
— Wouter Willems, Commercial Director, Repanels Group
The Solution: Salesforce + StoreConnect + Business Central
Repanels decided to rip and replace everything at once: new CRM (Salesforce), new ERP (Microsoft Business Central), and a brand-new ordering platform that would finally give them one single source of truth.
StoreConnect won the eCommerce brief hands-down because it is 100% native to Salesforce — meaning products, price books, orders, and customers all live in the same place, no matter how the order is placed.
Turning 7,000 Complex SKUs Into a “Mini Configurator”
Each Repanels panel requires customers to select three dependent parameters — plus three additional order-specific options per line item.
Off-the-shelf eCommerce tools simply couldn’t cope.
“What we needed was a mini configurator on every product page. That level of complexity ruled out every standard platform. StoreConnect gave us the power we needed.”
— Sebastian Pierre, IT Manager, Repanels Group
A B2B Ordering Powerhouse — Built Exactly Their Way
Repanels doesn’t take payment online (invoicing lives in Business Central). Instead, StoreConnect powers an invitation-only, sophisticated customer order-entry portal perfectly tailored to the door industry’s unique workflow.
Customers can now:
- Self-configure complex panels 24/7
- Re-order frequent configurations in seconds
- View full order history — regardless of entry method
“The brilliance of StoreConnect for Repanels is that we use the exact same product database, price books, and order object — whether the order comes from the web, email, XML, or a rep. Sales now see everything in real time on the account.”
— Bill Fetter, Salesforce Consultant, Unfettered Marketing
Transformative Results
- Real-time sales dashboards — salespeople finally see orders, performance, and forecasts instantly
- Massive reduction in admin — no more re-keying email orders
- Data-driven product decisions — popular colors, designs, and thicknesses now visible at a glance
- Seamless self-service shift — high-volume customers being actively migrated to the portal
“We never had an easy way to see which designs or colors were most popular. Now it’s all on a live dashboard.”
— Bill Fetter, Salesforce Consultant, Unfettered Marketing
A Partnership That Says “Yes”
Throughout the project, StoreConnect’s willingness to build or fast-track features was a game-changer.
“We almost never heard ‘no’. It was always ‘We can figure it out’ or ‘That feature is coming next month’.”
— Bill Fetter, Salesforce Consultant, Unfettered Marketing
Looking Ahead
Repanels is already planning the next phase: letting customers log and track support cases directly inside the same StoreConnect portal — another system eliminated, another seamless experience delivered.
From fragmented chaos to a single, powerful, future-proof platform — Repanels proves that even the most complex B2B manufacturing businesses can run world-class digital commerce entirely on Salesforce.
When you’re ready to turn complexity into competitive advantage, StoreConnect is built for exactly that.