Mike Brown, Lead Strategic Solution Engineer Nonprofit at Salesforce, wrote a great piece on LinkedIn back in 2017 on the 10 points which outlines in what to look for when choosing an eCommerce platform and it still holds true today not only for museums of course but nonprofits, education, public sector and also across all commercial verticals.
We have come across these 10 points with almost every customer we talk to. The new buzz word is “unified” commerce. We call it ‘Customer Commerce’.