The problem with eCommerce and why I built a better multi-store solution

Let’s get something straight: launching an online store in 2025 is not the hard part.

With all the available eCommerce platforms out there, there is a wide range to choose from and another 200 new tools that launched while you were reading this. Going live is easy.

That is not the problem. The real problem?
Everything that comes after.

Welcome to the chaos…

You launch your store. You start selling. Things pick up. But now you have:

• Inventory in one place
• Orders in another
• Customer data scattered across five systems
• And your team frantically switching tabs like caffeinated squirrels

Want to look up a customer’s last order? Hope you brought snacks, it can take a while.

The “what if?” moment

At the time, we were doing a lot of Salesforce work. Think custom apps built that connect with Salesforce, automations, the works.

And then it hit me: What if we built something like Shopify or WordPress natively on Salesforce?

Something flexible, scalable and already connected to the #1 CRM on the planet?

We built a prototype. Two months later, we had a working product, our first client and hundreds of thousands in licenses sold…before the product was even finished.

That’s when we knew: this wasn’t just a good idea. It was solving a real, expensive, painful problem.

The gap we’re closing

Most eCommerce platforms focus on the transaction.

StoreConnect focuses on the relationship.

Because the truth is: when your data lives in 6+ platforms, you don’t really know your customer.

You can’t serve them well. You can’t personalize the experience. And your team is stuck saying, “Hang on, let me log into the other system…”

StoreConnect fixes that. Everything. Sales, support, inventory, donations, memberships, web content, all lives in one place: Salesforce.

No duct tape. No copy-pasting. No silos.

What drives us? Being human.

We built StoreConnect to bring back that old-school, local-business feel. The one where they know your name, your preferences, and reward your loyalty.

The only difference? You don’t need to be a corner store.

With StoreConnect, small businesses can operate with that same level of care and insight at global scale.

We call this Customer Commerce. It is not about moving units. It is about building relationships that drive repeat business, loyalty and brand love.

Our success stories.

This isn’t just theory. Let’s talk about the results.

Beyond Plumbing Supplies

Founded by three plumbers who saw a better way, they built their entire business on StoreConnect + Salesforce.

They have grown over 300%, opened new warehouses and never had to re-platform.
That is the magic of choosing tools that scale with you, not against you.

BPM Imports

They were running 72 websites across four countries, all with different logins. Managing product updates and pricing alone took four full-time staff deep in spreadsheet land.

Now? One person. One hour a day. That’s the power of unified data and streamlined operations.

Why Salesforce?

Because it is more than just a CRM.

It is a secure, enterprise-grade business latform you can fully customize.. We knew if we built StoreConnect on top of it, we could give SMBs superpowers usually reserved for enterprise companies with multi-million-dollar tech budgets.

Now they can:

• Launch multi-site eCommerce experiences and in-store Point of Sale, all connected
• Handle complex pricing and customer rules
• Serve clients globally
• And do it all from one login

No plugins. No patches. Just one intelligent system that actually works together.

What makes StoreConnect different?

As a business, you have three options:

1. Use five tools and pay someone to duct-tape them together

2. Spend millions building a custom Salesforce solution

3. Or… just use StoreConnect

It is the only eCommerce platform fully embedded in Salesforce at a price that makes sense for small and medium businesses.

What you should be asking

Most platforms promise drag-and-drop everything and AI-this or automation-that.

Instead, ask:

• Will this scale with me?
• Will my team know what’s going on (without needing 7 tabs open)?
• Will this save time, money, and headaches?

If the answer isn’t a clear yes, then maybe it’s not built for your long-term growth.

Final Word

We didn’t build StoreConnect to be another commerce tool.

We built it to be the last one you need.

It’s a system that makes sense.
That grows with you.
That treats your customers like people, not order numbers.

And that gives your team back their time and their sanity.

Because running a business is hard enough.

Your tech stack shouldn’t make it harder.

👉 See how StoreConnect compares to traditional eCommerce stacks with our Comparison Chart. Or, if you’d prefer to ask a few questions directly, reach out here, we’d be glad to chat.