Sustainable Salons launches StoreConnect combined cash and rewards stores in two countries on Salesforce

StoreConnect scores points in Sustainable Salons' journey towards sustainability

Imagine turning every haircut into real good: more profit for salons, life-changing support for people in need, and massive environmental wins — one ponytail at a time.

That’s exactly what Sustainable Salons has achieved since 2015.

Co-founders Paul Frasca and Ewelina Soroko built a profit-for-purpose movement that now diverts 95% of salon waste from landfill, powers higher salon profits, and transforms human hair into medical wigs and oil-spill cleanup booms.

But even world-changing businesses need world-class tech.

The Tech Challenges Holding Them Back

Their old Magento rewards platform was end-of-life — a true burning platform.
Members juggled 3–4 different logins with wildly inconsistent branding.
Data lived in silos: website, app, Magento, Salesforce — nothing talked to anything else.

“We had to move fast. The old rewards system was dead, and the customer experience across platforms was terrible.”

— Michael Diamond, CEO, Arcturious (Sustainable Salons’ tech partner)

Challenge 1: Dying Rewards Platform → One Unified StoreConnect Solution

They chose StoreConnect — fully native on Salesforce.

The result? Two country-specific rewards + cash stores (Australia & New Zealand), two currencies, one beautiful brand experience — all managed inside Salesforce.

“Customers can buy with cash or redeem points at membership pricing. All the data lives in Salesforce — reporting is instant and accurate. We finally see exactly how members engage.”

— Anuj Dhawan, Innovation Lead, Sustainable Salons

“With StoreConnect we have a unique platform where salons earn points every time a client walks in — then spend them in our rewards store on even more sustainable products. It’s sustainability that literally pays for itself.”

— Paul Frasca, Co-founder & Director, Sustainable Salons

Challenge 2: 3–4 Logins & Inconsistent Branding → Single Sign-On Bliss

StoreConnect + Salesforce Experience Cloud gave members one login, one seamless brand experience across the website, rewards store, training hub, and member portal.

“We now get true 360° insights — order history, point balances, seasonality, device usage. The connection with our members has never been deeper.”

— Anuj Dhawan, Innovation Lead, Sustainable Salons

Challenge 3: Double Work Across Siloed Systems → One Source of Truth

Everything — inventory, pricing, points, memberships, content — now lives in Salesforce.

“We’ve cut product setup and reporting time by 20–30%. Everything used to live in two separate systems — now it’s all in Salesforce, with out-of-the-box reports. The scalability is insanely powerful.”

— Anuj Dhawan, Innovation Lead, Sustainable Salons

Challenge 4: No Event POS → Seamless Cash-or-Points Sales

StoreConnect’s built-in Point of Sale let them take cash or reward points at trade shows — all flowing straight into Salesforce.

“At Hair Festival Sydney we sold $1,000 in products and redeemed over 8,000 points — all from one unified Salesforce platform that powers online, events, resellers, and customer service.”

— Anuj Dhawan, Innovation Lead, Sustainable Salons

Same Hours, Way More Impact

The team spends the exact same hours managing the rewards program — but now those hours go into high-value growth:

• 7 new suppliers → 350+ new SKUs
• New events category + 3 sold-out pop-up shops
• 3 new internal product lines + bundled kits

“There is zero chance we could have achieved all of this on the old platform with the same team.”

— Anuj Dhawan, Innovation Lead, Sustainable Salons

Sustainable Salons proves you really can do good and do great business — especially when your tech stack is as sustainable as your mission.

Here’s to many more beautiful, planet-saving haircuts. ♻️✂️