Repanels Customer Story: Engineering Precision Commerce with StoreConnect & Salesforce

Repanels Group is the undisputed European market leader in sectional door panels — a Belgian-based holding that runs three state-of-the-art factories and proudly calls itself “dedicated door people.”

With an unmatched reputation for innovation, quality, and service, Repanels ships its panels worldwide. But behind the scenes, a merger of two formerly independent companies had left them battling a fragmented tech stack that was holding them back.

The Challenge: Two ERPs, Zero Visibility, Endless Emails

Post-merger reality looked like this:

• Two separate bespoke ERPs
• A custom ordering tool that only worked for one legacy company
• CRM = spreadsheets
• 7,000+ highly configurable SKUs
• Hundreds of orders and thousands of line items every month — many arriving as one-line emails

The result?

• Sales teams blind to real-time order intake
• Inconsistent pricing across channels
• Customers requesting product variations that didn’t exist
• Support staff drowning in email threads

“We were running sales without any real-time data on order intake. Customers were sending orders in a one-line email. We had to do something radical.”

— Wouter Willems, Commercial Director, Repanels Group

The Solution: Salesforce + StoreConnect + Business Central

Repanels decided to rip and replace everything at once: new CRM (Salesforce), new ERP (Microsoft Business Central), and a brand-new ordering platform that would finally give them one single source of truth.

StoreConnect won the eCommerce brief hands-down because it is 100% native to Salesforce — meaning products, price books, orders, and customers all live in the same place, no matter how the order is placed.

Turning 7,000 Complex SKUs Into a “Mini Configurator”

Each Repanels panel requires customers to select three dependent parameters — plus three additional order-specific options per line item.

Off-the-shelf eCommerce tools simply couldn’t cope.

“What we needed was a mini configurator on every product page. That level of complexity ruled out every standard platform. StoreConnect gave us the power we needed.”

— Sebastian Pierre, IT Manager, Repanels Group

A B2B Ordering Powerhouse — Built Exactly Their Way

Repanels doesn’t take payment online (invoicing lives in Business Central). Instead, StoreConnect powers an invitation-only, sophisticated customer order-entry portal perfectly tailored to the door industry’s unique workflow.

Customers can now:

• Self-configure complex panels 24/7
• Re-order frequent configurations in seconds
• View full order history — regardless of entry method

“The brilliance of StoreConnect for Repanels is that we use the exact same product database, price books, and order object — whether the order comes from the web, email, XML, or a rep. Sales now see everything in real time on the account.”

— Bill Fetter, Salesforce Consultant, Unfettered Marketing

Transformative Results

• Real-time sales dashboards — salespeople finally see orders, performance, and forecasts instantly
• Massive reduction in admin — no more re-keying email orders
• Data-driven product decisions — popular colors, designs, and thicknesses now visible at a glance
• Seamless self-service shift — high-volume customers being actively migrated to the portal

“We never had an easy way to see which designs or colors were most popular. Now it’s all on a live dashboard.”

— Bill Fetter, Salesforce Consultant, Unfettered Marketing

A Partnership That Says “Yes”

Throughout the project, StoreConnect’s willingness to build or fast-track features was a game-changer.

“We almost never heard ‘no’. It was always ‘We can figure it out’ or ‘That feature is coming next month’.”

— Bill Fetter, Salesforce Consultant, Unfettered Marketing

Looking Ahead

Repanels is already planning the next phase: letting customers log and track support cases directly inside the same StoreConnect portal — another system eliminated, another seamless experience delivered.

From fragmented chaos to a single, powerful, future-proof platform — Repanels proves that even the most complex B2B manufacturing businesses can run world-class digital commerce entirely on Salesforce.

When you’re ready to turn complexity into competitive advantage, StoreConnect is built for exactly that.