EPISODE 11 🎙️ eCommerce Expert Talks Why B2B Brands Must Adapt or Fail
https://open.spotify.com/episode/2nXTlxSmq4CwFLQegZEnOa?si=f28eaf06bf0c4a58
This episode dives into the transformative impact of eCommerce on B2B and D2C brands, especially during the lockdowns. Featuring Jason Greenwood, the conversation highlights the challenges B2B brands face in adapting to digital, the importance of data management, and the shift in buyer behavior toward online channels. Mikel and Jason stress the value of self-service eCommerce, EDI, and PunchOut, while exploring the need for tailored digital services like buyer portals. They emphasize balancing automation with customer engagement and the importance of education, planning, and technology to enhance revenue and meet modern customer expectations.