EPISODE 20 🎙️ Was the Crumbl Scam in Sydney a Genius Move?
https://open.spotify.com/episode/603LijxAAGz9sUEP5evwV0?si=c6d02b19ebbb47eb
In this episode, Jess, Mikel & David discuss various topics related to branding and marketing, focusing on the recent controversy surrounding Crumble cookies and the entrepreneurial spirit behind a pop-up shop in Sydney. They also explore the success of Pipcorn, a company that produces heirloom corn snacks, and the importance of staying connected to community roots while expanding a brand. The conversation highlights innovative marketing strategies and the significance of brand representation in today’s market. In this engaging conversation, the speakers explore the intersection of flavor and health in food marketing, emphasizing the importance of perception in consumer choices. They discuss how a simple change in wording can significantly impact sales, as illustrated by the success of breakfast cookies. The conversation then shifts to the resurgence of Crocs, examining how clever branding and collaborations with popular culture have transformed the perception of this once-derided footwear into a trendy choice.