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EPISODE 23 🎙️ Jaguar's Rebrand Gone Wrong?!
https://open.spotify.com/episode/3XU3u6TLRfiQDp9YV2BXTs?si=36a1729e5cc54c7f

~ 1 min read

Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding.
They start by discussing about the impact of discounting on profit margins and perceived value.
The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar’s recent rebranding efforts, emphasizing the importance of knowing one’s customer.

November 28, 2024 ·