EPISODE 22 🎙️ How This eComm Brand Went Viral by Offending Their Audience (And It Worked)
https://open.spotify.com/episode/1W8VVix10LiEmqATghwsV8?si=18bee759d5954728
In this episode of The Customer Commerce Podcast, Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know threatening users is on brand for them?), and why sometimes offending your audience might just skyrocket your sales. You’ll laugh, you’ll cringe, and you’ll rethink how your brand shows up online. The trio also chats about balancing boldness with authenticity, embracing your brand’s quirks, and why cookie-cutter messaging is your enemy. If you’ve ever wondered how to keep your marketing spicy without accidentally torching your reputation, this one’s for you.