{"html":"\u003cdiv class=\"sc-container sc-me\" id=\"SC-article-sustainable-salons-customer-story\"\u003e\n  \u003cdiv class=\"SC-Grid\"\u003e\n      \u003cdiv class=\"SC-Grid_sidebar\"\u003e\u003cnav class=\"SC-PageNav\"\u003e\n  \u003cdiv class=\"SC-PageNav_content is-hidden\" data-toggle-visibility-target=\"article-sidebar\"\u003e\n    \u003cdiv class=\"SC-PageNav_heading\"\u003e\n      Categories\n    \u003c/div\u003e\n        \u003ca href=\"/articles/news\" class=\"SC-PageNav_link is-current\"\u003eNews \u0026amp; Updates\u003c/a\u003e\n        \u003ca href=\"/articles/podcasts\" class=\"SC-PageNav_link\"\u003ePodcasts\u003c/a\u003e\n        \u003ca href=\"/articles/media\" class=\"SC-PageNav_link\"\u003eMedia\u003c/a\u003e\n        \u003ca href=\"/articles/blogs\" class=\"SC-PageNav_link\"\u003eBlogs\u003c/a\u003e\n        \u003ca href=\"/articles/case-studies\" class=\"SC-PageNav_link\"\u003eCase Studies\u003c/a\u003e\n        \u003ca href=\"/articles/events\" class=\"SC-PageNav_link\"\u003eUpcoming Events\u003c/a\u003e\n        \u003ca href=\"/articles/tutorials\" class=\"SC-PageNav_link\"\u003eTutorials\u003c/a\u003e\n  \u003c/div\u003e\n  \u003cdiv class=\"SC-PageNav_menu-toggle target-hidden\" data-toggle-visibility=\"article-sidebar\"\u003e\u003csvg class=\"\" width=\"12\" viewBox=\"0 0 100 100\"\u003e\n  \u003cpath d=\"M56.7,75.75 L95.4,37.05 C98.8,33.65 98.8,28.05 95.4,24.65 C92,21.25 86.4,21.25 83,24.65 L50.5,57.05 L18,24.55 C14.6,21.15 9,21.15 5.6,24.55 C3.9,26.25 3,28.55 3,30.75 C3,33.05 3.9,35.25 5.6,36.95 L44.3,75.75 C47.7,79.15 53.3,79.15 56.7,75.75 Z\"\u003e\u003c/path\u003e\n\u003c/svg\u003e\n  \u003cdiv\u003e\n\u003c/nav\u003e\n      \u003c/div\u003e\n\n    \u003cdiv class=\"SC-Grid_main\"\u003e\n      \u003csection class=\"sc-rich-text\"\u003e\n        \u003carticle class=\"SC-Article\"\u003e\u003cheader class=\"SC-PageHeader \" \u003e\n    \u003ch1 class=\"SC-PageHeader_heading\"\u003e\n      How to Be Sustainable In a Hairy Situation\n    \u003c/h1\u003e\n\u003c/header\u003e\n              \u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Twitter_Post_Headers_1.png\" class=\"sc-mb-base\" loading=\"lazy\"\u003e\n            \u003cdiv class=\"sc-mb-base sc-shade-neutral\"\u003e\n              October 9, 2024\n            \u003c/div\u003e\n          \u003cp\u003eStoreConnect Scores Points in Sustainable Salons’ Journey Towards\nSustainability\u003c/p\u003e\n\n\u003cp\u003eImagine being able to increase profits, help those in need, and contribute to a\nbetter planet—all at the same time. Sustainable Salons, a champion of the hair\nindustry, is doing exactly that. This is a story of striving for growth, embracing\nhumanity, and tackling sustainability—one ponytail at a time.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/v1728428432/media/Sustainable_Salons_Team_Founders.png\" alt=\"Photo of the Sustainable Salons Founders beside a group photo of the Sustainable Salons team\" /\u003e\u003c/p\u003e\n\n\u003ch2 id=\"tackling-software-challenges-with-innovation\"\u003eTackling Software Challenges with Innovation\u003c/h2\u003e\n\n\u003cp\u003eFounded in 2015 by Paul Frasca and Ewelina Soroko, Sustainable Salons is a\nprofit-for-purpose organization that pioneered an easy-to-use resource recovery\nsystem that diverts up to 95% of salon materials from landfills and repurposes\nthem to help the planet and our community.\u003c/p\u003e\n\n\u003cp\u003eMany businesses would like to make a difference, but few could dream of creating\nthe kind of impact that Sustainable Salons has had over the last decade. They\nhave made sustainability into good business for salons, completely changed the\nway hair is sourced for medical wigs, and introduced multiple game-changing\nopportunities for their member salons that have resulted in 30% higher revenues\nand 15-20% higher margins.\u003c/p\u003e\n\n\u003cp\u003eSustainable Salons faced several critical software challenges, as explained by\nMichael Diamond, CEO of \u003ca href=\"https://www.arcturious.com/\"\u003eArcturious\u003c/a\u003e, their technology partner.\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eTheir rewards platform was on a version of Magento that was no longer being\nsupported, so it was a real case of a burning platform, and we had to move\nquickly to handle that rewards system,\u003c/q\u003e Michael shared.\u003c/p\u003e\n\n\u003cp\u003eFaced with either upgrading or switching platforms, the team chose a new\nsolution that offered greater value.\u003c/p\u003e\n\n\u003cp\u003eA second challenge was giving customers a seamless experience and consistent\nbranding online. Before the move, customers had 3 or 4 logins and were greeted\nwith different brand experiences in each area. The website was great, but the\nrewards platform experience was terrible.\u003c/p\u003e\n\n\u003cp\u003eMichael also explained that the last challenge was integrating all the elements of\nthe customer journey into one seamless platform.\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eWith StoreConnect and Salesforce, we’ve been able to achieve that outcome,\u003c/q\u003e\nhe said.\u003c/p\u003e\n\n\u003ch2 id=\"challenge-1-outdated-rewards-platform\"\u003eChallenge 1: Outdated Rewards Platform\u003c/h2\u003e\n\n\u003cp\u003eSustainable Salons needed to either upgrade their ageing Magento rewards\nsystem or switch to a new platform. They decided to search for a solution that\ncould not only replace their system but also grow with them and maximize their\nSalesforce investment.\u003c/p\u003e\n\n\u003ch3 id=\"solution-launching-a-storeconnect-rewards-online-store-on-salesforce\"\u003eSolution: Launching a StoreConnect Rewards online store on Salesforce\u003c/h3\u003e\n\n\u003cp\u003eWith StoreConnect, Sustainable Salons fully migrated their rewards stores to\nSalesforce, consolidating everything into one platform. This provided a single\nsource of truth and eliminated the need for multiple systems, leading to significant\ntime savings and freeing staff up to work on more value driven tasks for the\noperations.\u003c/p\u003e\n\n\u003cfigure class=\"quote-fig\"\u003e\n  \u003cblockquote class=\"quote-fig__blockquote\"\u003e\n  \"Customers can access products at their membership price or use points to make purchases. Sustainable Salons also have access to this data all in Salesforce, making reporting easy and accurate, allowing them to see how their customers interact with the platform and expand their offerings to match.\"\n  \u003c/blockquote\u003e\n  \u003cfigcaption class=\"quote-fig__attr\"\u003e—Anuj Dhawan, Innovation Lead, Sustainable Salons\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003cdiv class=\"md:news-images-ribon | sc-me-xlarge\"\u003e\n  \u003ciframe src=\"https://player.vimeo.com/video/1005408980?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Sustainable Salons Client Experience (Rewards Program)\" class=\"news-image | sc-expand u-aspect-ratio-16/9\"\u003e\u003c/iframe\u003e\n\n  \u003ciframe src=\"https://player.vimeo.com/video/1005409258?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Sustainable Salons (Paul) Client Experience\" class=\"news-image |  sc-expand u-aspect-ratio-16/9\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003ch3 id=\"the-result\"\u003eThe Result:\u003c/h3\u003e\n\n\u003cp\u003eSustainable Salons now have fully integrated rewards and cash stores for two\ncountries, in two currencies, fully managed in Salesforce, with a design consistent\nwith their branding, maximizing every benefit possible from having that single\nsource of truth across their whole business.\u003c/p\u003e\n\n\u003cfigure class=\"quote-fig\"\u003e\n  \u003cblockquote class=\"quote-fig__blockquote\"\u003e\n    \"With StoreConnect we have a unique platform where our salons earn\n    reward points and can purchase more sustainability.\n\n    You earn reward points just by every client coming to visit. And you\n    can spend those now in our rewards and e-commerce store and basically\n    get more sustainability plugged into your business.\"\n\u003c/blockquote\u003e\n\u003cfigcaption class=\"quote-fig__attr\"\u003e⸺Paul Frasca, Co-founder \u0026amp; Director Sustainable Salons\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/v1728429165/media/stat-graphic-32_-increase-member-point-spend-on-reward-stores.png\" alt=\"32% increase in member-point spend on Rewards Stores\" /\u003e\u003c/p\u003e\n\n\u003ch2 id=\"challenge-2-inconsistent-client-experience\"\u003eChallenge 2: Inconsistent Client Experience\u003c/h2\u003e\n\n\u003cp\u003eWith a website, training platform, a hub app, and some functionality in Salesforce,\nmembers had 3-4 logins, which was not only clunky and wasted customer time, but\nthe brand experience was inconsistent across the platforms.\u003c/p\u003e\n\n\u003ch3 id=\"solution-unified-experience-with-storeconnect\"\u003eSolution: Unified Experience with StoreConnect\u003c/h3\u003e\n\n\u003cp\u003eStoreConnect, with a single sign-on with their Salesforce Experience Cloud\nplatform for member services, has helped streamlined the member sign-in\nprocess. Members can now log in once, eliminating the need to reauthenticate\nbetween systems. The design flexibility in the StoreConnect CMS has also allowed\nSustainable Salons to enhance their branding across their online rewards stores to\nbe consistent with their overall branding.\u003c/p\u003e\n\n\u003ciframe src=\"https://player.vimeo.com/video/1005409176?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Arcturious Partner Experience (Sustainable Salons)\" class=\"news-image | sc-me-xlarge sc-expand u-aspect-ratio-16/9\"\u003e\u003c/iframe\u003e\n\n\u003ch3 id=\"the-result-1\"\u003eThe Result\u003c/h3\u003e\n\n\u003cfigure class=\"quote-fig\"\u003e\n\u003cblockquote class=\"quote-fig__blockquote\"\u003e\nWe're also getting other great 360 customer insights like: order history, ledger\nbalances, seasonality of orders, types of products they purchase, what device\nthey're purchasing on. This results in a deeper connection and engagement with\nour members and customers.”\n\u003c/blockquote\u003e\n\u003cfigcaption class=\"quote-fig__attr\"\u003e\n—Anuj Dhawan\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/v1728429386/media/stat-craphic-added-a-revenue-stream.png\" alt=\"Added a revenue stream by allowing members to choose between cash or points to purchase sustainable items in a combined store\" /\u003e\u003c/p\u003e\n\n\u003ch2 id=\"challenge-3-streamlining-back-office-administration-and-eliminating-wasted-time-managing-disparate-systems\"\u003eChallenge 3: Streamlining back-office administration and eliminating wasted time managing disparate systems.\u003c/h2\u003e\n\n\u003cp\u003eSustainable Salons had to contend with the double work and wasted time of\nmanaging the different parts of their operations—an accounting system, Magento\nrewards platform, a website, and Salesforce tracking for customers and inventory.\nThis fragmented setup required extensive time and effort to manage.\u003c/p\u003e\n\n\u003ch3 id=\"solution-one-unified-platform\"\u003eSolution: One Unified Platform\u003c/h3\u003e\n\n\u003cp\u003eWith StoreConnect and Salesforce, Sustainable Salons brought all their rewards\nand purchases data into Salesforce. This single source of truth allows their team to\nmanage customer accounts, rewards points, memberships, sales, product\ninformation, and even website content from one place.\u003c/p\u003e\n\n\u003ciframe src=\"https://player.vimeo.com/video/1005408899?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Sustainable Salons (Anuj) Client Experience\" class=\"news-image | sc-me-xlarge sc-expand u-aspect-ratio-16/9\"\u003e\u003c/iframe\u003e\n\n\u003ch3 id=\"the-result-2\"\u003eThe Result\u003c/h3\u003e\n\n\u003cfigure class=\"quote-fig\"\u003e\n\u003cblockquote class=\"quote-fig__blockquote\"\u003e\n  \"We have seen a 20-30% time saving when it comes to product set up and\n  reporting now that we have moved our rewards stores to StoreConnect\n  and no longer have different systems outside of Salesforce.\u003cbr /\u003e\u003cbr /\u003e\n\n  \"Previously, those updates and reporting used to happen on two\n  different platforms. We used Salesforce to run most of these reports\n  and then we had to go over to a different system to get another\n  report. Then we had to cross-check them against customers. Now all of\n  that data is just in Salesforce and the reports are out of the box,\n  making everything a lot easier. The scalability, once you have set it\n  up, is crazy powerful.\"\n\u003c/blockquote\u003e\n\u003cfigcaption class=\"quote-fig__attr\"\u003e\n  —Anuj Dhawan\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/v1728429538/media/stat-graphic-20-30-percent-time-saving-in-product-set-up-and-reporting.png\" alt=\"Stat Graphic 20-30% time saving in product setup and reporting since moving Rewards Stores to StoreConnect\" class=\"news-image\" /\u003e\u003c/p\u003e\n\n\u003ch2 id=\"challenge-4-need-for-a-seamless-point-of-sale-system-connected-to-their-rewards-stores\"\u003eChallenge 4: Need for a Seamless Point of Sale System connected to their rewards stores\u003c/h2\u003e\n\n\u003cp\u003eSustainable Salons wanted to allow members to make purchases using either cash\nor their rewards points at trade shows. They needed a connected eCommerce and\nPoint of Sale solution that operated out of Salesforce.\u003c/p\u003e\n\n\u003ch3 id=\"solution-storeconnects-point-of-sale-feature\"\u003eSolution: StoreConnect’s Point of Sale Feature\u003c/h3\u003e\n\n\u003cp\u003eStoreConnect’s built-in Point of Sale (POS) feature allowed Sustainable Salons to\nmanage both eCommerce and POS from a single Salesforce instance. By\nleveraging existing Salesforce records, such as products, price books, and\ncustomer contacts, they created a unified commerce platform.\u003c/p\u003e\n\n\u003cfigure class=\"quote-fig\"\u003e\n\u003cblockquote class=\"quote-fig__blockquote\"\u003e\n  \"At the recent Hair Festival in Sydney, we sold $1,000 in products and allowed\n  members to spend over 8,000 points purchasing sustainable items.\u003cbr /\u003e\u003cbr /\u003e\n\n  \"StoreConnect has given us a unified platform—not just for eCommerce but a\n  whole platform managed out of Salesforce for our online sales, managing\n  partners and resellers, managing customer service, and a full suite of digital\n  marketing tools with a single source of truth.\"\n\u003c/blockquote\u003e\n\u003cfigcaption class=\"quote-fig__attr\"\u003e\n  —Anuj Dhawan\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/v1728430081/media/stat-graphic-zero-cost-to-launch-pos.png\" alt=\"Zero cost to launch StoreConnect Point of Sale using same data in Salesforce for unified customer experience\" /\u003e\u003c/p\u003e\n\n\u003cdiv class=\"news-images-ribon\"\u003e\n  \u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_512,w_512/v1728430619/media/sustainable-salons-website-desktop.png\" alt=\"Sustainable Salons website displayed on a desktop computer\" /\u003e\n  \u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_512,w_512/v1728431936/media/sustainable-salons-website-mobile.png\" alt=\"Sustainable Salons website displayed on a mobile device\" /\u003e\n\u003c/div\u003e\n\n\u003cp\u003eSustainable Salons’ success with StoreConnect and Salesforce has empowered\nthem to focus on high-value tasks like launching new suppliers, expanding product\nlines, and hosting successful events—all without needing additional resources.\u003c/p\u003e\n\n\u003cfigure class=\"quote-fig\"\u003e\n\u003cblockquote class=\"quote-fig__blockquote\"\u003e\n  “While the same amount of hours are being spent managing the Rewards\n  program as before, Sustainable Salons are now spending that time on higher-\n  value tasks such as launching 7 new suppliers with over 350 new SKUs, launching\n  an events category and hosting 3 successful pop-up events, launching 3 new\n  internal product lines, and 3 bundled kits. There is no way we could have done all\n  of this on the previous platform with the same amount of human resources.\"\n\u003c/blockquote\u003e\n\u003cfigcaption class=\"quote-fig__attr\"\u003e—Anuj Dhawan\u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\u003cp\u003eSustainable Salons’ partnership with StoreConnect and Salesforce has\ntransformed their operations and helped them continue their mission to create a\nmore sustainable future for salons, their customers, and the planet.\u003c/p\u003e\n\n\u003cscript src=\"https://player.vimeo.com/api/player.js\"\u003e\u003c/script\u003e\n\n\n        \u003c/article\u003e\n      \u003c/section\u003e\n    \u003c/div\u003e\n  \u003c/div\u003e\n\u003c/div\u003e","flash":null,"action":null,"notice":null}