Saving Lives: Rapid Response Revival's Global Journey with StoreConnect & Salesforce
When Sarah suffered sudden cardiac arrest at just 41, her husband Donovan’s quick CPR kept her alive until paramedics arrived with a defibrillator.
Sarah became one of the lucky 3% who survive out-of-hospital cardiac arrest.
Donovan vowed to change that statistic.
His answer? CellAED — the world’s first personal, handheld defibrillator the size of a mobile phone.
Every minute without defibrillation reduces survival odds by 10%. Cardiac arrest kills ~16,500 people worldwide every single day.
Rapid Response Revival (RRR) was born with one mission: make lifesaving defibrillation accessible to everyone, everywhere.
To scale a medical breakthrough globally, RRR needed more than a great device — they needed a world-class, multi-country eCommerce and CRM platform that could launch fast and grow without limits.
They chose StoreConnect + Salesforce.
The Challenge: Launch Fast, Launch Globally, Save Lives
RRR had to:
- Launch in multiple countries the moment regulatory approval was granted
- Comply with strict medical device and GDPR rules
- Enable resellers to run their own branded stores
- Integrate seamlessly with their Azure device-monitoring backend
“We needed to be up and running fast — scalability, efficiency, and speed were everything. StoreConnect delivered.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
Just six weeks after signing their Salesforce licence, RRR launched their first fully designed, lightning-fast StoreConnect site.
How StoreConnect Powers Lifesaving Growth
Multi-country, multi-store — launched in weeks, not months
Australia ✓ New Zealand ✓ France ✓ Ireland ✓ (with 70 countries legally cleared and coming online fast)
“The ability to spin up new stores the moment we get regulatory approval — that’s what made StoreConnect perfect for us. It gets CellAED to market faster, and that means more lives saved.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
Reseller stores — branded, instant, fully managed
Resellers in France and Ireland are already live with their own StoreConnect-powered stores — more launching every quarter.
Full Salesforce integration = one single customer view
Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud — everything talks to everything.
“Customers expect us to know them. With StoreConnect + Salesforce, repeating a question is unacceptable — and now impossible. Everything is unified.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
Built-in GDPR & medical-grade compliance
No expensive third-party tools needed — European stores launched cleanly and legally from day one.
“StoreConnect’s GDPR features saved us a fortune and let us move at speed.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
Blazing-fast sites + built-in content management
“We thought we were just buying eCommerce. The integrated CMS and the sheer speed of the sites blew us away.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
One platform, total visibility
“Everyone — marketing, support, sales — sees the right customer data in real time. Salesforce has been a game-changer.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
Looking Ahead: 70 Countries and Millions of Lives
Six new European markets launch this year — in multiple languages, on the same StoreConnect licence.
Australia alone represents a potential market of 30 million CellAEDs.
“We see StoreConnect and Salesforce growing with us every step of the way. They’re built for where we’re going — and that’s saving as many lives as possible.”
— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival
Rapid Response Revival isn’t just selling a device.
They’re proving that the right technology — StoreConnect + Salesforce — can help turn a personal miracle into a global movement.
One heartbeat at a time.