Centralising online sales with multi-store, multi-region out-of-the-box on StoreConnect
Learn how Pro-Ma Systems drives the growth of a suite of lifestyle brands to reach and serve their global customer base while never losing the human touch
What if you could grow globally while keeping the phone number on your website, answering every call personally, and still treating every customer like family?
Most companies believe that’s impossible at scale.
Pro-Ma Systems proves it’s not.
For over 40 years — since Val and Sandra Fittler founded the company in 1983 — Pro-Ma Systems has built everything around people first.
Members. Customers. Staff. Communities in Kenya, India, and PNG through their Light of Hope charity.
Even as the world rushed to chatbots and offshore manufacturing, Pro-Ma Systems kept manufacturing in Australia, kept the phones answered by real humans, and kept putting individuals at the absolute centre of everything they do.
“Whilst we sell high-quality products, this business is really founded on the value of prioritising the individual.”
— Val & Sandra Fittler, Founders, Pro-Ma Systems
The Challenge: Growth Without Losing Soul
As the business grew across multiple brands (Grace Cosmetics, Optimum Health, Performance fuel additives, and home products), the legacy tech stack started to crack:
- An inflexible, in-house-developed eCommerce system
- Heavy reliance on a single developer
- Fragmented data across marketing, sales, support, and ERP
They needed a platform that could scale fast — but never at the expense of the human connection.
Enter StoreConnect + Salesforce
“We selected StoreConnect because you offered professionalism and the ability to adapt to what we needed. We felt you genuinely wanted to help us solve our challenges — not just sell us a product.”
— Rob Hill, Senior Manager of Online Sales & Marketing, Pro-Ma Systems
“The most obvious benefit has been near-seamless integration with Salesforce. Marketing, CRM, eCommerce, customer service — everything now lives in one ecosystem giving us a true 360° view.”
— Rob Hill, Senior Manager of Online Sales & Marketing, Pro-Ma Systems
Now:
- Orders, cases, content, and SAP ERP syncs are all accessible in Salesforce
- Support staff and senior management see everything instantly
- New features roll out automatically (no more single-developer risk)
- Multiple stores, languages, and currencies — all from one platform
“Our old system was high-risk and almost impossible to extend. StoreConnect + Salesforce is now our foundation for growth — and we’ve only just scratched the surface.”
— Rob Hill, Senior Manager of Online Sales & Marketing, Pro-Ma Systems
The Future
Pro-Ma Systems shows the world that you never have to sacrifice human connection to grow.
With StoreConnect powering the technology, every team member is now free to do what they do best: care deeply, answer the phone, and change lives — one person, one conversation, one Australian-made product at a time.
We’re incredibly proud to help this remarkable, values-driven company scale without ever losing its heart.
Here’s to the next 40 years of people-first success.