{"html":"\u003cdiv class=\"sc-container sc-me\" id=\"SC-article-With-StoreConnect-enterprise-marketing-integration-is-standard\"\u003e\n  \u003cdiv class=\"SC-Grid\"\u003e\n      \u003cdiv class=\"SC-Grid_sidebar\"\u003e\u003cnav class=\"SC-PageNav\"\u003e\n  \u003cdiv class=\"SC-PageNav_content is-hidden\" data-toggle-visibility-target=\"article-sidebar\"\u003e\n    \u003cdiv class=\"SC-PageNav_heading\"\u003e\n      Categories\n    \u003c/div\u003e\n        \u003ca href=\"/articles/news\" class=\"SC-PageNav_link is-current\"\u003eNews \u0026amp; Updates\u003c/a\u003e\n        \u003ca href=\"/articles/podcasts\" class=\"SC-PageNav_link\"\u003ePodcasts\u003c/a\u003e\n        \u003ca href=\"/articles/media\" class=\"SC-PageNav_link\"\u003eMedia\u003c/a\u003e\n        \u003ca href=\"/articles/blogs\" class=\"SC-PageNav_link\"\u003eBlogs\u003c/a\u003e\n        \u003ca href=\"/articles/case-studies\" class=\"SC-PageNav_link\"\u003eCase Studies\u003c/a\u003e\n        \u003ca href=\"/articles/events\" class=\"SC-PageNav_link\"\u003eUpcoming Events\u003c/a\u003e\n        \u003ca href=\"/articles/tutorials\" class=\"SC-PageNav_link\"\u003eTutorials\u003c/a\u003e\n  \u003c/div\u003e\n  \u003cdiv class=\"SC-PageNav_menu-toggle target-hidden\" data-toggle-visibility=\"article-sidebar\"\u003e\u003csvg class=\"\" width=\"12\" viewBox=\"0 0 100 100\"\u003e\n  \u003cpath d=\"M56.7,75.75 L95.4,37.05 C98.8,33.65 98.8,28.05 95.4,24.65 C92,21.25 86.4,21.25 83,24.65 L50.5,57.05 L18,24.55 C14.6,21.15 9,21.15 5.6,24.55 C3.9,26.25 3,28.55 3,30.75 C3,33.05 3.9,35.25 5.6,36.95 L44.3,75.75 C47.7,79.15 53.3,79.15 56.7,75.75 Z\"\u003e\u003c/path\u003e\n\u003c/svg\u003e\n  \u003cdiv\u003e\n\u003c/nav\u003e\n      \u003c/div\u003e\n\n    \u003cdiv class=\"SC-Grid_main\"\u003e\n      \u003csection class=\"sc-rich-text\"\u003e\n        \u003carticle class=\"SC-Article\"\u003e\u003cheader class=\"SC-PageHeader \" \u003e\n    \u003ch1 class=\"SC-PageHeader_heading\"\u003e\n      With StoreConnect, Enterprise Marketing Integration is Standard\n    \u003c/h1\u003e\n\u003c/header\u003e\n              \u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/marketing-tools.png\" class=\"sc-mb-base\" loading=\"lazy\"\u003e\n            \u003cdiv class=\"sc-mb-base sc-shade-neutral\"\u003e\n              January 12, 2023\n            \u003c/div\u003e\n          \u003cp\u003eThere are a number of tools marketers can use natively within StoreConnect. Here is a brief summary. Be sure to check out the more detailed documentation articles on how to implement it.\u003c/p\u003e\n\n\u003ch3 id=\"search-engine-optimisation-seo-tooling-in-the-storeconnect-cms\"\u003eSearch Engine Optimisation (SEO) tooling in the StoreConnect CMS\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://help.getstoreconnect.com/documentation/storeconnect-config-app/seo-and-site-data.html#fn:seo\"\u003eSEO\u003c/a\u003e is the process of improving a website’s visibility on search engines. No one knows the proprietary systems search engines use to rank websites. However, it is a commonly known fact that they do make use of “metadata”.\u003c/p\u003e\n\n\u003cp\u003eMeta simply means “self-referring” or “how something or someone would refer to themselves”.\u003c/p\u003e\n\n\u003cp\u003eIn this case, a website would use metadata in order to define how it refers to itself, so when search engines find the website they know how to classify it.\u003c/p\u003e\n\n\u003cp\u003eIn StoreConnect, there are 3 SEO fields that you might consider populating throughout your stores:\u003c/p\u003e\n\n\u003cblockquote\u003e\n  \u003cp\u003e\u003cstrong\u003eMeta Title\u003c/strong\u003e: this is the name of your store (website) as you would want a browser to display it. It is used by search engines when searching the internet.\u003c/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eMeta Description\u003c/strong\u003e: these fields exist for several objects and the SEO fields on the store object act as a default for any pages in that store that don’t have their own SEO metadata.\u003c/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eMeta Keywords\u003c/strong\u003e: enter any keywords that will help search engines find your store.\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\u003ch3 id=\"marketing-analytics-to-understand-your-customers-and-viewers\"\u003eMarketing Analytics to understand your customers and viewers\u003c/h3\u003e\n\n\u003cp\u003eInsert custom Javascript tracking codes from any platform like Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Facebook pixels, Google Analytics \u0026amp; Tag Management and any other custom tags/codes.\u003c/p\u003e\n\n\u003cp\u003eGoogle Analytics allows you to track and understand your customer’s behaviour, user experience, online content, device functionality and more. Read how to \u003ca href=\"https://help.getstoreconnect.com/documentation/storeconnect-config-app/add-your-google-analytics-code.html\"\u003eset up Google Analytics\u003c/a\u003e in StoreConnect.\u003c/p\u003e\n\n\u003cp\u003eFollow this guide to set up \u003ca href=\"https://help.getstoreconnect.com/documentation/storeconnect-config-app/add-your-facebook-pixel-code.html\"\u003eFacebook Pixels\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003eStoreConnect also provides support for other \u003ca href=\"https://help.getstoreconnect.com/documentation/adding-custom-javascript-css-and-head-content.html\"\u003efeed services via Javascript plugins\u003c/a\u003e.\u003c/p\u003e\n\n\u003ch3 id=\"campaigns-and-promotions\"\u003eCampaigns and Promotions\u003c/h3\u003e\n\n\u003cp\u003eTrack your marketing in \u003ca href=\"https://help.salesforce.com/s/articleView?language=en_US\u0026amp;id=sf.campaigns_def.htm\u0026amp;type=5\"\u003eSalesforce Campaigns\u003c/a\u003e. You can use Salesforce Campaigns in a variety of businesses and marketing processes throughout the marketing cycle. Campaigns help organise your marketing plan and assets. Plus, when you set up your campaign records effectively, they contain valuable data that you can use to optimise future efforts.\u003c/p\u003e\n\n\u003cp\u003eLearn how to set up your campaign mailing lists \u003ca href=\"https://help.getstoreconnect.com/documentation/setting-up-campaign-mailing-list.html\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePromotions\u003c/strong\u003e: A promotion can have multiple promotion actions which dictate how the promotion works. If your promotion has several promotion actions, each will add to the total discount applied.\u003c/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply a discount to each scoped item\u003c/li\u003e\n  \u003cli\u003eApply a discount to an entire order if it includes a scoped item\u003c/li\u003e\n  \u003cli\u003eBuy one get another scoped item at a discount\u003c/li\u003e\n  \u003cli\u003eFree shipping\u003c/li\u003e\n  \u003cli\u003eDiscounted shipping\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePromo Codes\u003c/strong\u003e are discounts that are applied to an order when a customer inputs the Promo Code at the checkout. Only one Promo Code can be applied to each order. The promotions discount amount is included in the order as a separate line item, totalling all of the price reductions applied by the Promo Code. Check out the \u003ca href=\"https://help.getstoreconnect.com/documentation/promotions.html\"\u003epromotion documentation\u003c/a\u003e.\u003c/p\u003e\n\n\u003ch3 id=\"leveraging-the-google-merchant-feed--facebook-catalogue-data-feed\"\u003eLeveraging the Google Merchant Feed \u0026amp; Facebook Catalogue Data Feed\u003c/h3\u003e\n\n\u003cp\u003eStoreConnect supports \u003ca href=\"https://help.getstoreconnect.com/documentation/google-merchant-feed.html\"\u003eGoogle Merchant Feed\u003c/a\u003e and \u003ca href=\"https://help.getstoreconnect.com/documentation/facebook-catalogue-data-feed.html\"\u003eFacebook Catalogue Data Feed\u003c/a\u003e automatically via an automatically generated XML file.\u003c/p\u003e\n\n\u003cp\u003eA ‘feed’ is a file containing information necessary to provide up-to-date content as soon as it becomes available. As the information changes, the ‘feed’ will update accordingly. This ‘feed’ is used by social media and shopping platforms to maintain up-to-date content information.\u003c/p\u003e\n\n\u003cp\u003eTo make your feed active you only need to ensure your products meet the necessary prerequisites listed in the help articles (click on links above).\u003c/p\u003e\n\n\u003ch3 id=\"product-reviews\"\u003eProduct Reviews\u003c/h3\u003e\n\n\u003cp\u003eConnect to Google Reviews feed via StoreConnect. We also support other feed services via \u003ca href=\"https://help.getstoreconnect.com/documentation/adding-custom-javascript-css-and-head-content.html\"\u003eJavascript plugins\u003c/a\u003e.\u003c/p\u003e\n\n\u003ch3 id=\"utm-tracking-codes-to-track-your-campaigns\"\u003eUTM Tracking codes to track your campaigns\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://buffer.com/library/utm-guide/\"\u003eUTM tracking codes\u003c/a\u003e are very common and broadly used to track website clicks and the performance of marketing activities.\u003c/p\u003e\n\n\u003cp\u003eWhen a visitor arrives at a StoreConnect site, any UTM parameters present in the URL1 link they use to get to the store are saved against their browser session and will remain there during the checkout process over any number of visits to your store until the checkout is complete or the user restarts their browser.\u003c/p\u003e\n\n\u003cp\u003eIf the visitor accesses the store again with other UTM parameters, these will be recorded alongside their other activity. Thereby building a complete story of how the customer arrived at the purchase of their order.\u003c/p\u003e\n\n\u003cp\u003eWhen a visitor places an Order, or if the cart is saved as an abandoned cart, the UTM parameters in the Cart are saved against the Order. This is how campaigns can be tracked from the referral through to Order. The \u003ca href=\"https://help.getstoreconnect.com/documentation/utm-tracking-codes.html\"\u003ehelp article\u003c/a\u003e takes you through setting this up.\u003c/p\u003e\n\n\u003ch3 id=\"embedding-the-buy-button-in-your-marketing-to-drive-direct-sales\"\u003eEmbedding the “Buy Button” in your marketing to drive direct sales.\u003c/h3\u003e\n\n\u003cp\u003eThe Buy Button is a customisable URL which can be used to offer direct-to-cart, or direct-to-checkout product purchases.\u003c/p\u003e\n\n\u003cp\u003eFor example, you can write an article and add the Buy Button URLs within the text to add any product to your cart, or send them directly to the checkout.\u003c/p\u003e\n\n\u003cp\u003eFor nonprofits, you can create a personalised donation link in an email, which adds the giver’s details and donation amount directly into the checkout, greatly simplifying the donation process. Learn more in this \u003ca href=\"https://help.getstoreconnect.com/documentation/buy-button.html\"\u003eBuy Buttons\u003c/a\u003e help article.\u003c/p\u003e\n\n\u003cp\u003eIf you would like a live demo going through each tool, check out this webinar: \u003ca href=\"https://www.youtube.com/watch?v=M4SmPG1QK3s\"\u003eUtilizing StoreConnect’s Marketing Tools\u003c/a\u003e.\u003c/p\u003e\n\n        \u003c/article\u003e\n      \u003c/section\u003e\n    \u003c/div\u003e\n  \u003c/div\u003e\n\u003c/div\u003e","flash":null,"action":null,"notice":null}