How CARE Australia Launched its CareGifts Donation initiative with StoreConnect
CARE Australia is a leading international aid organization that works around the globe to save lives and defeat poverty.
In just the past year, CARE Australia has reached 1.44 million people across 14 countries — always putting women and girls at the heart of everything they do.
Like every charity, CARE Australia depends on the generosity of donors — for long-term development projects and for rapid emergency responses when disaster strikes.
That’s why they’re always looking for ways to deepen connections with supporters and run the most efficient operation possible — so every dollar raised goes as far as it possibly can.
The Challenges for CareGIFTS
CareGIFTS is the beautiful program that lets donors give life-changing gifts — a goat, a veggie garden, medical supplies, or a school backpack — instead of another pair of socks.
Donors can even send a digital or physical card to let the recipient know about the gift made in their name.
Challenge 1: Duplicate donor records & manual clean-up
CARE originally built CareGIFTS on Shopify. The store worked — but integrating it with Salesforce created constant duplicate donor records.
“We were spending hours every month manually cleaning duplicates just to keep our data usable.”
— Arnaud Charlier, Head of Data and Platforms Performance, CARE Australia
How StoreConnect solved it
Switching to StoreConnect — built 100% inside Salesforce — eliminated duplication completely. Every donor now has a single, clean record, no matter how or when they give.
“We’ve already saved 10 hours per month — and I can only see this growing as gift purchases increase.”
— Arnaud Charlier, Head of Data and Platforms Performance, CARE Australia
Challenge 2: Shopify’s “you’re on your own” support
“With Shopify you don’t really get support. If something breaks, it’s your problem — and fixing it usually means paying a developer.”
— Arnaud Charlier, Head of Data and Platforms Performance, CARE Australia
How StoreConnect solved it
“StoreConnect has a real support team that helps with anything. They were remarkable. And the StoreConnect Academy is an incredible self-help resource — it walked us through everything.”
— Arnaud Charlier, Head of Data and Platforms Performance, CARE Australia
The team self-implemented most of the project and had expert, personal help whenever they needed it — like adding custom e-card messages.
Eliminating extra tools (and costs)
“With Shopify we needed Mailchimp just to send the gift messages. Now everything lives in Marketing Cloud — another SaaS subscription gone.”
— Arnaud Charlier, Head of Data and Platforms Performance, CARE Australia
Flexibility for the future
StoreConnect’s multi-store capability (one licence, unlimited stores) means CARE can spin up emergency appeal gift pages in hours — no new platforms, no extra cost.
Real-world time savings that add up to real impact
“Taking a phone donation used to take five minutes. With StoreConnect + Salesforce flows, it’s now under three minutes — saving two minutes per call. That time adds up fast when you’re helping people in crisis.”
— Arnaud Charlier, Head of Data and Platforms Performance, CARE Australia
When Technology Meets Purpose
At StoreConnect, we’re incredibly proud to power CareGIFTS and help CARE Australia turn more donor generosity into real, on-the-ground impact.
Because every minute saved and every dollar not spent on tech is another minute and dollar that can change a life.