{"html":"\u003cdiv class=\"sc-container sc-me\" id=\"SC-article-care-australia-caregifts-initiative\"\u003e\r\n  \u003cdiv class=\"SC-Grid\"\u003e\r\n      \u003cdiv class=\"SC-Grid_sidebar\"\u003e\u003cnav class=\"SC-PageNav\"\u003e\n  \u003cdiv class=\"SC-PageNav_content is-hidden\" data-toggle-visibility-target=\"article-sidebar\"\u003e\n    \u003cdiv class=\"SC-PageNav_heading\"\u003e\n      Categories\n    \u003c/div\u003e\n        \u003ca href=\"/articles/news\" class=\"SC-PageNav_link\"\u003eNews \u0026amp; Updates\u003c/a\u003e\n        \u003ca href=\"/articles/podcasts\" class=\"SC-PageNav_link\"\u003ePodcasts\u003c/a\u003e\n        \u003ca href=\"/articles/media\" class=\"SC-PageNav_link\"\u003eMedia\u003c/a\u003e\n        \u003ca href=\"/articles/blogs\" class=\"SC-PageNav_link\"\u003eBlogs\u003c/a\u003e\n        \u003ca href=\"/articles/case-studies\" class=\"SC-PageNav_link is-current\"\u003eCase Studies\u003c/a\u003e\n        \u003ca href=\"/articles/events\" class=\"SC-PageNav_link\"\u003eUpcoming Events\u003c/a\u003e\n        \u003ca href=\"/articles/tutorials\" class=\"SC-PageNav_link\"\u003eTutorials\u003c/a\u003e\n  \u003c/div\u003e\n  \u003cdiv class=\"SC-PageNav_menu-toggle target-hidden\" data-toggle-visibility=\"article-sidebar\"\u003e\u003csvg width=\"12\" viewBox=\"0 0 100 100\"\u003e\n  \u003cpath d=\"M56.7,75.75 L95.4,37.05 C98.8,33.65 98.8,28.05 95.4,24.65 C92,21.25 86.4,21.25 83,24.65 L50.5,57.05 L18,24.55 C14.6,21.15 9,21.15 5.6,24.55 C3.9,26.25 3,28.55 3,30.75 C3,33.05 3.9,35.25 5.6,36.95 L44.3,75.75 C47.7,79.15 53.3,79.15 56.7,75.75 Z\"\u003e\u003c/path\u003e\n\u003c/svg\u003e\n  \u003cdiv\u003e\n\u003c/nav\u003e\r\n      \u003c/div\u003e\r\n\r\n    \u003cdiv class=\"SC-Grid_main\"\u003e\r\n      \u003csection class=\"sc-rich-text\"\u003e\r\n        \u003carticle class=\"SC-Article\"\u003e\u003cheader class=\"SC-PageHeader \" \u003e\n    \u003ch1 class=\"SC-PageHeader_heading\"\u003e\n      How CARE Australia Launched its CareGifts Donation initiative with StoreConnect\n    \u003c/h1\u003e\n\u003c/header\u003e\r\n              \u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Care_Gifts_Customer_Hero_2.jpg?_a=BACE6GEv\" srcset=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_640,w_640/v1/media/Care_Gifts_Customer_Hero_2.jpg?_a=BACE6GEv 640w, https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Care_Gifts_Customer_Hero_2.jpg?_a=BACE6GEv 1024w\" alt=\"Customer Story: Care Australia Care Gifts\" class=\"sc-mb-base\" width=\"768\" height=\"432\" style=\"height: auto;\"\u003e\r\n            \u003cdiv class=\"sc-mb-base sc-shade-neutral\"\u003e\r\n              January 8, 2025\r\n            \u003c/div\u003e\r\n          \u003ch2 id=\"about-care\"\u003eAbout CARE\u003c/h2\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.care.org.au/\"\u003eCARE Australia\u003c/a\u003e is a leading international aid organization that works around the globe to save lives and defeat poverty.\nIn just the past year, CARE Australia has made a tangible difference in the lives of 1.44 million people across 14 countries. They achieve this by putting women at the heart of their work.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/New_AboutcareheroRS112382_Mabinty_Patricial_Thullay_School_2951.jpg?_a=BACE6GEv\" alt=\"Teacher with a number of students at Mabinty Patricial Thullay School \" class=\"news-image\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eLike any charitable organization, CARE Australia relies on funding from donors.\u003c/p\u003e\n\n\u003cp\u003eWhether this be for ongoing development projects or emergency humanitarian responses when crises such as natural disasters or conflicts occur.\u003c/p\u003e\n\n\u003cp\u003eSimilarly, the team at CARE Australia are always looking for ways to make a meaningful connection with donors at the same time as ensuring their people, processes and technology are as efficient as possible to ensure as much money as possible can flow to projects, communities and individuals they support.\u003c/p\u003e\n\n\u003ch2 id=\"the-challenges-for-caregifts\"\u003eThe Challenges for CareGIFTS\u003c/h2\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Care_Gifts_student_looking_at_glass_of_water.jpg?_a=BACE6GEv\" alt=\"Student looking up at a glass of water \" class=\"news-image news-image--left\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eCARE Australia’s \u003ca href=\"https://caregifts.org.au/\"\u003eCareGIFTS\u003c/a\u003e program is a creative initiative that packages gift ideas in a way that will appeal to donors far beyond the monetary value of the donation. Who wouldn’t prefer the idea of gifting a goat, or a family veggie garden, stocks for a medical clinic or a school backpack to a community in need?\u003c/p\u003e\n\n\u003cdiv class=\"clearfix\"\u003e \u003c/div\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Care_Gifts_List_of_Gift_Cards_with_prices.png?_a=BACE6GEv\" alt=\"List of Care Australia Gift Cards with prices \" class=\"news-image\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eThe donor would then have the option to send a digital or physical card to the recipient informing them of the gift.\u003c/p\u003e\n\n\u003ch2 id=\"the-first-challenge\"\u003eThe First Challenge\u003c/h2\u003e\n\n\u003cp\u003eCARE Australia initially went with a Shopify store but ran into operational roadblocks when trying to integrate Shopify with Salesforce. Shopify was ok, but it just could not help them solve the duplication of customer records. \nThis was resulting in frustration and a lot of work for the team to manually remove duplicate records to keep their customer information clean.\u003c/p\u003e\n\n\u003cp\u003eThis was resulting in frustration and a lot of work for the team to manually remove duplicate records to keep their customer information clean.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Stat__Eliminate_wasted_time_removing_duplicate_records.png?_a=BACE6GEv\" alt=\"Eliminated Eliminated hours wasted on removing duplicate records to clean up customer information \" class=\"news-image\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eThe lack of seamless functionality left CARE searching for another solution that could simplify processes while improving the donor experience.\u003c/p\u003e\n\n\u003ch3 id=\"how-storeconnect-solved-it\"\u003eHow StoreConnect solved it:\u003c/h3\u003e\n\n\u003cp\u003eWith StoreConnect, CARE Australia streamlined operations by centralizing customer data and eliminating the duplication issue. Each donor was assigned a unique identifier, making it easier to track and manage transactions.\nWhilst it is still early in the rollout of this new online system, there are already promising early results.\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eWe’ve already saved 10 hours per month, and I can only see this time saving increasing as the volume of gift purchases grows,”\u003c/q\u003e shared Arnaud Charlier, CARE Australia’s Head of Data and Platforms Performance.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/CAREGift_Australia_Device_Pic_Transparent.png?_a=BACE6GEv\" alt=\"CAREGift Australia website on computer screen \" class=\"news-image\" /\u003e\u003c/p\u003e\n\n\u003ch2 id=\"the-second-challenge\"\u003eThe Second Challenge\u003c/h2\u003e\n\n\u003cp\u003eGetting sufficient support also proved to be a problem with Shopify.\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eYou don’t really get support when you buy Shopify. Sure they guarantee it will work xx% of the time, but if you break it, it’s really your problem. Plus you probably have to engage - at significant extra cost - a technical partner to help you with any challenges you can’t handle yourself.\u003c/q\u003e\u003c/p\u003e\n\n\u003ch3 id=\"how-storeconnect-solved-it-1\"\u003eHow StoreConnect solved it:\u003c/h3\u003e\n\n\u003cp\u003eUnlike Shopify’s limited support, StoreConnect offers comprehensive assistance included in its subscription package. \n\u003cq\u003eStoreConnect has a support team and they will help you with any issues, questions or challenges. The team  was remarkable.\u003c/q\u003e said Arnaud.\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eWe also love the StoreConnect Academy as a self-help tool. It has so much information and really supports you when you are implementing your project.\u003c/q\u003e\u003c/p\u003e\n\n\u003cp\u003eThe result for CARE Australia has been that whilst they were able to self-implement a lot of the project, they had caring and personalized help whenever they needed it to nut out little challenges, such as how to allow customers to write their own messages for e-cards when buying gifts.\u003c/p\u003e\n\n\u003ch2 id=\"eliminating-additional-tech-stack\"\u003eEliminating additional tech stack\u003c/h2\u003e\n\n\u003cp\u003eWith StoreConnect consolidating all functionality within Salesforce, CARE Australia also eliminated the need for additional software platforms, saving both time and money.\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eWith Shopify we had to add on MailChimp just to send out the messages with these purchases. Now StoreConnect allows us to redeploy this function within Marketing Cloud, which saves that additional piece of SAAS software.\u003c/q\u003e\u003c/p\u003e\n\n\u003ch2 id=\"flexibility-for-the-future\"\u003eFlexibility for the Future\u003c/h2\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Care_gifts_child_holding_chick.jpg?_a=BACE6GEv\" alt=\"Child holding a baby bird \" class=\"news-image news-image--left\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eStoreConnect’s adaptable commerce platform built on Salesforce allowed CARE Australia to dream bigger. They’re now exploring emergency-specific gifting pages, allowing them to easily launch new sites on the one StoreConnect licence, offering donors the chance to support communities during crises like floods or fires.\u003c/p\u003e\n\n\u003cdiv class=\"clearfix\"\u003e \u003c/div\u003e\n\n\u003ch2 id=\"time-saving-results\"\u003eTime Saving Results\u003c/h2\u003e\n\n\u003cp\u003eCARE Australia now enjoys a more efficient, donor-centric eCommerce experience, giving their team more time to focus on their mission.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,w_1024/v1/media/Stat_SC_cut_phone_donation_times_by_40_per_call.png?_a=BACE6GEv\" alt=\"StoreConnect streamlined CARE Australia\u0026#39;s CareGIFT workflows, cutting phone donations times by 40% per call. \" class=\"news-image\" /\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cq\u003eWith StoreConnect, CARE Australia’s team has significantly streamlined their workflows, particularly when handling CareGIFT orders. Previously, taking a donation over the phone would take approximately five minutes per call. Thanks to Salesforce integration and visual flows, this process now takes under three minutes—saving up to two minutes per call.\u003c/q\u003e\u003c/p\u003e\n\n\u003cp\u003eFrom personalized e-cards to real-time data management, StoreConnect has empowered CARE Australia to deliver more meaningful donor interactions while keeping operational headaches at bay.\u003c/p\u003e\n\n\u003ch2 id=\"when-technology-meets-purpose\"\u003eWhen Technology Meets Purpose\u003c/h2\u003e\n\n\u003cp\u003eAt StoreConnect, we’re proud to support nonprofits like CARE Australia, helping them maximize their impact through smarter technology. We love that even small savings in time and money at a client level can translate into a far more than 1:1 benefit at the ground level in communities that our nonprofit clients support.\u003c/p\u003e\n\r\n        \u003c/article\u003e\r\n      \u003c/section\u003e\r\n    \u003c/div\u003e\r\n  \u003c/div\u003e\r\n\u003c/div\u003e","flash":null,"action":null,"notice":null}