Modern B2B Commerce for Manufacturers: Ditch the Clunk, Boost Your Sales

85% of manufacturers know they need to change how they operate.

• Only 38% are actually hitting their profitability goals.

• 97% are actively transforming their service and aftermarket operations, with over a quarter going through full overhauls.

For many, the real friction starts with sales.

B2B selling today isn’t just about having reps in the field or manually processing bulk orders.

Your buyers are changing. They want fast, self-serve options. They expect the same smooth, personalized experience they get from B2C sites. But manufacturers are struggling to deliver it.

Why? Too much complexity and using platforms not designed for a rapid B2C-like online experience for your B2B customers.

Account-specific pricing, user-based permissions, purchase approvals and custom terms all need to be reflected online. And often they are not.

What a broken B2B experience looks like:

Let’s imagine a common scenario.

A long-time distributor logs into your online store, expecting to see their special contracted pricing.

Instead, they’re staring at public list prices. What happens next? They hit the brakes. They have to email or call their sales rep, who then has to dig through a CRM or ERP system to confirm the actual rate.

That’s time wasted for everyone involved.

This clunky process slows down sales, frustrates your valuable customers and completely undermines the entire purpose of offering online ordering in the first place. You invested in digital sales channels that are creating headaches instead of driving revenue.

What an ideal solution for B2B should look like.

Now imagine this scenario: that same distributor logs into your online store and instantly sees their exact, contracted pricing. No calls, no emails, no waiting.

They easily place their order, complete a seamless purchase approval if needed and check out with their custom terms applied.

This is the kind of smooth, self-serve experience that modern B2B buyers expect and it’s exactly where StoreConnect, built on Salesforce makes a difference.

It’s not just another patch or connector to add to your already complex tech stack.

StoreConnect is a fully featured B2B commerce platform built natively on Salesforce.

For manufacturers already invested in Salesforce, this is your golden ticket.

It means your entire business ecosystem lives in one powerful place. No more duct-taping multiple systems together.

StoreConnect supports the kinds of real-world scenarios manufacturers deal with every day.

Whether that is giving your VIP customers their exact pricing online, managing multiple storefronts for different brands or regions or handling complex approval workflows.

By centralizing all your data, automating complex pricing logic and providing account-level experiences right out of the box, StoreConnect enables manufacturers to:

• Say goodbye to manual price look ups and wasted sales rep time.

• Give B2B buyers the seamless, self-serve experience they experience in a B2C setting.

• Actually benefit from the digital sales channels you have invested in.

• Handle complex multi-store needs with ease.

• Streamline purchase approvals and custom terms online.

For manufacturers ready to move from constant complexity to clear, streamlined sales, StoreConnect doesn’t just offer yet “another” platform.

It is a smarter, more efficient way to sell.

It’s time to stop letting complexity eat your sales and start thriving in the modern B2B world.

👉 See how StoreConnect compares to traditional eCommerce stacks with our Comparison Chart. Or, if you’d prefer to ask a few questions directly, reach out here, we are happy to chat.