Saving Lives: Rapid Response Revival's Global Journey with StoreConnect & Salesforce

When Sarah suffered sudden cardiac arrest at just 41, her husband Donovan’s quick CPR kept her alive until paramedics arrived with a defibrillator.

Sarah became one of the lucky 3% who survive out-of-hospital cardiac arrest.

Donovan vowed to change that statistic.

His answer? CellAED — the world’s first personal, handheld defibrillator the size of a mobile phone.

Every minute without defibrillation reduces survival odds by 10%. Cardiac arrest kills ~16,500 people worldwide every single day.

Rapid Response Revival (RRR) was born with one mission: make lifesaving defibrillation accessible to everyone, everywhere.

To scale a medical breakthrough globally, RRR needed more than a great device — they needed a world-class, multi-country eCommerce and CRM platform that could launch fast and grow without limits.

They chose StoreConnect + Salesforce.

The Challenge: Launch Fast, Launch Globally, Save Lives

RRR had to: - Launch in multiple countries the moment regulatory approval was granted
- Comply with strict medical device and GDPR rules
- Enable resellers to run their own branded stores
- Integrate seamlessly with their Azure device-monitoring backend

“We needed to be up and running fast — scalability, efficiency, and speed were everything. StoreConnect delivered.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

Just six weeks after signing their Salesforce licence, RRR launched their first fully designed, lightning-fast StoreConnect site.

How StoreConnect Powers Lifesaving Growth

Multi-country, multi-store — launched in weeks, not months

Australia ✓ New Zealand ✓ France ✓ Ireland ✓ (with 70 countries legally cleared and coming online fast)

“The ability to spin up new stores the moment we get regulatory approval — that’s what made StoreConnect perfect for us. It gets CellAED to market faster, and that means more lives saved.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

Reseller stores — branded, instant, fully managed

Resellers in France and Ireland are already live with their own StoreConnect-powered stores — more launching every quarter.

Full Salesforce integration = one single customer view

Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud — everything talks to everything.

“Customers expect us to know them. With StoreConnect + Salesforce, repeating a question is unacceptable — and now impossible. Everything is unified.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

Built-in GDPR & medical-grade compliance

No expensive third-party tools needed — European stores launched cleanly and legally from day one.

“StoreConnect’s GDPR features saved us a fortune and let us move at speed.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

Blazing-fast sites + built-in content management

“We thought we were just buying eCommerce. The integrated CMS and the sheer speed of the sites blew us away.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

One platform, total visibility

“Everyone — marketing, support, sales — sees the right customer data in real time. Salesforce has been a game-changer.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

Looking Ahead: 70 Countries and Millions of Lives

Six new European markets launch this year — in multiple languages, on the same StoreConnect licence.

Australia alone represents a potential market of 30 million CellAEDs.

“We see StoreConnect and Salesforce growing with us every step of the way. They’re built for where we’re going — and that’s saving as many lives as possible.”

— Mark Hillebrand, Chief Marketing Officer, Rapid Response Revival

Rapid Response Revival isn’t just selling a device.

They’re proving that the right technology — StoreConnect + Salesforce — can help turn a personal miracle into a global movement.

One heartbeat at a time.