From 72 Individual Stores to One Solution: BPM Group’s Transformation with StoreConnect & Salesforce

When the CEO personally tracks down a missing order or jumps on Messenger to update a customer, you know you’ve found a company that truly cares.

That’s BPM Group — a third-generation, family-owned powerhouse that manufactures, wholesales, and distributes 66 beloved childcare, gift, and homeware brands across Australia, New Zealand, the UK, and the US.

CEO Dean Osmond is famous for packing boxes himself if that’s what it takes to get an order out the door. Personal service isn’t a slogan at BPM — it’s the DNA.

But explosive growth brought a monster problem: 72 separate websites, each with its own content, images, payments, and currencies. Updating anything meant hours (or days) of soul-destroying manual work.

That’s when BPM turned to StoreConnect + Salesforce.

The Challenge: 72 Websites, Zero Sanity

“If I wanted to duplicate a site for a new territory, I literally had to download hundreds of images and all the content and reload them one by one. It was incredibly tedious.”

— Rebecca Harrison, Marketing Manager, BPM Group

The StoreConnect Solution: One Platform, Infinite Possibilities

Enter StoreConnect — 100% native on Salesforce.

Now every product, price book, image, and piece of content lives once in Salesforce. Need a new store in a new country? Pick the territory, pick the currency, click duplicate — done.

“A new website can now be deployed in minutes. We just choose the territory and currency and duplicate it rapidly.”

— Rebecca Harrison, Marketing Manager, BPM Group

The Results: Time Back, Errors Gone, Customers Happier

Rebecca now runs 22 live StoreConnect sites — and spends just one hour a day managing them all.

“For the 22 websites we’ve launched since StoreConnect, I now spend just an hour a day on them — which is amazing.”

— Rebecca Harrison, Marketing Manager, BPM Group

Instant global updates, zero manual errors, real-time reporting across every market.

“It’s amazing to make a change once in Salesforce and see it live instantly across every website. Such a time-saver!”

— Rebecca Harrison, Marketing Manager, BPM Group

“I can now see exactly how each country and each site is performing — at a glance — with Salesforce dashboards.”

— Rebecca Harrison, Marketing Manager, BPM Group

Looking Ahead: From Packing Boxes to Building Relationships

With StoreConnect running the stores, BPM’s sales reps can finally stop counting stock and start strengthening relationships.

“Our reps will no longer do physical stocktakes. They’ll spend their visits introducing new products and giving tailored recommendations — powered by real Salesforce insights.”

— Rebecca Harrison, Marketing Manager, BPM Group

“Now that the websites run themselves, my focus is getting our reps using Salesforce even more. There is so much potential — we’re only just getting started.”

— Rebecca Harrison, Marketing Manager, BPM Group

BPM Group proves you never have to choose between explosive growth and legendary personal service.

With StoreConnect + Salesforce, Dean might pack fewer boxes himself — but the personal touch that built the business is stronger than ever.

And that’s exactly how a family company should scale.