Achieve Growth with a Unified Commerce Platform Without Juggling 7 Apps

A customer calls to place a last-minute order. Your sales rep scrambles to check inventory in one system, pricing in another, and customer history in yet another. By the time they piece together an answer, the customer has already clicked “buy” with your competitor.

For too many growing small and medium-sized businesses (SMBs), this is not a rare hiccup, it is the daily reality. Teams spend more time hunting for information than serving customers. Opportunities slip through the cracks. Growth slows.

Why? Because SMBs are running their companies on a jumble of apps that do not talk to each other.

The average SMB uses seven different business applications to keep things moving. What feels like “keeping up” is actually a never-ending game of data whack-a-mole.

This is not a strategy. This is chaos.

The hidden cost of the fragmented tech stack

That tangled mess of siloed apps, spreadsheets, and integrations is more than frustrating, it is actively undermining your business. Salesforce data lays bare the toll:

• Inconsistent data: Over half of SMB leaders (53%) report that their data is inconsistent across business tools. This means your sales, service, and commerce teams are making decisions based on conflicting information.

• Operational overwhelm: Nearly half (46%) admit to being overwhelmed by too many tools. Instead of focusing on customers, teams are wasting time switching contexts, patching systems, and re-entering the same data in different places.

Every duplicate entry, every conflicting record, every missed notification adds friction. And that friction is costing you deals, customers, and momentum.

The blueprint for growth:

There is good news.

The solution is not “buying another app” or paying for yet another integration.

The real breakthrough comes from moving to a unified platform, one system that centralizes your customer, commerce, and operational data.

Salesforce research confirms this.

High-growth SMBs are 66% more likely to describe their technology as an “integrated suite” compared to peers that are declining.

Integration is not a luxury. It is the competitive edge that lets SMBs move with speed, precision, and agility, qualities that even larger companies struggle to replicate.

The StoreConnect Solution:

Built natively on Salesforce, the world’s #1 CRM, StoreConnect is more than an eCommerce platform, it is the missing piece that unifies all your customer and commerce data in one place.

How StoreConnect turns fragmentation into focus:

1. Eliminating data inconsistency with native integration

With StoreConnect, you do not need fragile, expensive middleware or sync tools.

Products, customers, orders, and inventory all live in one single Salesforce database from day one.

Result? A single, real-time view of the customer that is always accurate, whether your support team is answering calls, your sales team is updating deals, or your commerce team is managing stock.

2. Streamlining operations to beat overwhelm

When your commerce platform, point of sale, and CRM are the same system, operational headaches vanish.

Result? Tasks that once took multiple screens and endless manual entry, like managing storefronts, launching promotions, or setting up loyalty programs, are completed once, inside your familiar Salesforce login. Your staff spend less time patching data and more time delighting customers.

3. Fueling smarter decision-making and AI

AI is only as powerful as the data you feed it. If your systems are fragmented, your AI cannot see the full picture.

StoreConnect ensures your commerce data is clean, unified, and accessible to Salesforce’s AI tools.

Result? Automated recommendations, personalized campaigns, and proactive service are all powered by complete and trustworthy customer histories.

To summarize…

Growing SMBs do not need more apps. They need smarter technology. The data is clear: fragmentation comes at a cost, while integration creates growth.

With StoreConnect, you stop juggling seven apps and start focusing on what truly matters: building customer relationships, accelerating growth, and delivering the exceptional experiences that set you apart.

See the results achieved by businesses who chose to unify their data and master their market. Explore our customer case studies!